About us
Thank you so much for being here! Let us introduce ourselves and our mission.
Our Mission
break the stigma of the best before date
Every year, millions of tons of perfectly good products end up in the landfill simply because of the confusion that lies with what best-before dates mean. Spoiler alert: best-before dates are not expiration dates! They're guidelines on a product's ultimate freshness.
Given the rising cost of goods everywhere, we want to break this stigma, to help reduce food waste and save you money in the process!
Our Core values
Do Good
Put our money where our mouth is to make a difference in reducing waste.
DISCOVER MORE
Introduce and share new, exciting products for all to discover.
mindful living
Staying aware, showing appreciation, doing reflection, & taking action.
affordability
Helping people get access to good-quality products, without breaking the bank.
OUR STORY
The Best Before Market was born during a brainstorming session between 2 best friends, Evie and Sherri-Anne. The rising cost of products was astonishing and we wanted to help, somehow.
Having worked with thousands of brands in the food, beverage and personal care industries since 2019, we were always astonished to see the amount of waste due to overstock of short-dated products not suitable for sale in retail.
We were also aware of the common misconception that best before dates are expiration dates, when in reality, they're not! They're simply a guideline to the product's ultimate freshness. We wanted to find a way to clear this up!
And so, the idea was born. We could help people save money on groceries and combat food waste. It's a win-win.
Welcome to the Best Before Market.